21 Digital Marketing Trends of 2018 That Your Business Must Adopt

Are you looking for effective tips to strategize your online marketing in 2018? Then, Websure Solutions presents a list of trendy marketing trends to engage your customer and boost your business. So, watch them out for improving your business’s sales and find out the revolutionary trends that you can utilize for moderating your business successively this year:-

Here’s a quick view:

1. Personalized Content
Approximately 92% of online shoppers are getting influenced to purchase a product by online personalized cart recommendations.

2. Privacy Protection
A whopping 55% of customers are very concerned about their privacy protection.

3. Creative Video
79% of internet surfers used to watch a quality video over reading a text post, so jumping to the video can increase your sales.

4. Influencers Matter
More than 70% consumers for thousands of year are getting influenced by a opinion leader or influencer.

5. Abundance Data
Big Data is supposed to be worth more than $46.34 billion by the end of 2018.

6. Artificial Intelligence
Approximately 75% of more than 200 business executives claimed that within the next upcoming 3 years they will vigorously be using AI in their business.

7. IOT Solutions
Business providing “Internet of Things” solutions is expected to earn an approximately $6 trillion by 2020.

8. Smart-phone Revolutions
More than 85% of market executives said that mobile technologies are very important to offer a good experience to your consumers.

9. ROI Measuring & Analyzing
It is very important to measure & analyze your monthly ROI report and E-mail is proven highest ROI method in online marketing.

10. Latest SEO Factors
Presently, 1 out of 5 queries come in the form of voice searches.

11. Live Chat
Approx 51% of consumers think a business should offer a 24/7 support in the form of a live chat option.

12. Chat Bots
Comparing to 2015 the global chat-bots market by 20124 is supposed to reach 1,000 million U.S. dollars.

13. Micro-moments
82% of customers decide to buy a product even in the store by consulting their phone.

14. User-Generated Ads
Get up to 4-times higher click-through rates by User-generated ads than the regular ads.

15. Flash Content
After the launching of Instagram Stories, an increment of 500 million users in a day is shown.

16. The Growth of AR & VR
Both are expected to produce over 150 billion in revenue by 2020.

17. Shopping on Social Media
Only 30% of customers were searching any new product on social media in 2017, but it is now continuously increasing.

18. Why Gen-Z
It is expected to comprise 40% of all customers by 2020.

19. Cross-Device Marketing
41% of post-clicks transactions on desktop are carried out from another device.

20. CRO & Landing Pages
The percentage of not satisfied business by their conversion rates is relatively low at 22%.

21. Rise of Mobile Payments
The mobile payment has globally risen from 400 billion and is expected to produce the revenue of 1,100 billion U.S. dollars by 2019.

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